"I've failed over and over and over again in my life. And that is why I succeed." ~ Michael Jordan We all hate to fail right? Failure is a bad thing to be avoided at all costs. Sometimes it’s better to pretend to be succeeding rather than admit t...

Our sister agency Mabox scooped the Gold Award for Best Integrated Marketing Campaign (for The Rezidor Hotel Group) at the Meeting Industry Marketing Awards 2011 (MIMA). These annual awards recognise excellence in the meetings and events industry. ...

The name on everybody’s lips at the moment is Rob Ryan. From today’s issue of Stylist I read on the tube en-route to the office this morning, to a recent Creative Review blog – Rob Ryan is a current favourite. And it’s no wonder why. This London-based...

Much has been written about the impact of the cloud on existing IT channels and many vendors are struggling with the thorny questions of how to transition, or in some cases jettison, their existing channel partners that have got them to where they ...

The IT and Telecoms market is constantly changing, updating and expanding, and, therefore, if the companies within this sector wish to continue thriving they must too. Following on from a previous rebrand 5 years ago, hSo believed it was time to mo...

‘Windulge’ was the impactful campaign devised for the Rezidor Hotel Group, launched in 2010. Its focus was on incentivising MICE agents to book at Rezidors portfolio of hotels. These bookings acted as entry submissions for the opportunity to win one o...

...that's probably where our new office is! That's right, with a tear in our eye and sadness in our heart, we bid a fond farewell to the illustrious heights of 151 Tower Bridge Road last week... a moments silence please... But don't be too sad, ...

Research recently published in the Harvard Business Review highlighted the importance of speedy follow-up in lead generation programmes. According to Oldroyd, McElheran and Elkington's research, the time taken to respond to an online sales lead has...

The Channel Partnership will be attending CeBIT this year. CeBIT, the world’s largest technology industry event, takes place in Hanover from 1st to 5th March. Despite the sometimes daunting scale of the whole thing, it’s always a good opportunity t...

There's a lot of debate about the value of social media within channels. One of the difficulties that channel marketers face when deciding how much effort to put into social media is in measuring any sort of ROI from the activity. Tracking relation...