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Blogs for Strategic Planning

How vertical should you be?

How vertical should you be?

17 January 2014

Verticalisation is a subject that’s high on the agenda of many CMOs and Sales leaders. Yet deciding on a vertical market strategy is not a simple decision. To avoid wasting time and money, firms need to consider the different dimensions of verticalisa...

posted by Phil Brown

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Failure - a vital element in go-to-market success

Failure - a vital element in go-to-market success

11 November 2011

"I've failed over and over and over again in my life. And that is why I succeed." ~ Michael Jordan We all hate to fail right? Failure is a bad thing to be avoided at all costs. Sometimes it’s better to pretend to be succeeding rather than admit t...

posted by Phil Brown

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Mabox wins Gold for Best Integrated Marketing Campaign

Mabox wins Gold for Best Integrated Marketing Campaign

21 October 2011

Our sister agency Mabox scooped the Gold Award for Best Integrated Marketing Campaign (for The Rezidor Hotel Group) at the Meeting Industry Marketing Awards 2011 (MIMA). These annual awards recognise excellence in the meetings and events industry. ...

posted by Tim Hallac

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The Art of Mister Rob

The Art of Mister Rob

19 October 2011

The name on everybody’s lips at the moment is Rob Ryan. From today’s issue of Stylist I read on the tube en-route to the office this morning, to a recent Creative Review blog – Rob Ryan is a current favourite. And it’s no wonder why. This London-based...

posted by Felicity Moore

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New Channel Opportunities in a Cloudy World (Part One)

New Channel Opportunities in a Cloudy World (Part One)

16 October 2011

Much has been written about the impact of the cloud on existing IT channels and many vendors are struggling with the thorny questions of how to transition, or in some cases jettison, their existing channel partners that have got them to where they ...

posted by Phil Brown

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Same brand...Just better

Same brand...Just better

7 October 2011

The IT and Telecoms market is constantly changing, updating and expanding, and, therefore, if the companies within this sector wish to continue thriving they must too. Following on from a previous rebrand 5 years ago, hSo believed it was time to mo...

posted by Adam Payne

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A healthy return on investment of 583% for our Agent Campaign

A healthy return on investment of 583% for our Agent Campaign

12 August 2011

‘Windulge’ was the impactful campaign devised for the Rezidor Hotel Group, launched in 2010. Its focus was on incentivising MICE agents to book at Rezidors portfolio of hotels. These bookings acted as entry submissions for the opportunity to win one o...

posted by Phil Brown

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Wherever we lay our hats...

Wherever we lay our hats...

26 May 2011

...that's probably where our new office is! That's right, with a tear in our eye and sadness in our heart, we bid a fond farewell to the illustrious heights of 151 Tower Bridge Road last week... a moments silence please... But don't be too sad, ...

posted by Phil Brown

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Who's fast wins! The importance of speedy response to sales leads

Who's fast wins! The importance of speedy response to sales leads

22 March 2011

Research recently published in the Harvard Business Review highlighted the importance of speedy follow-up in lead generation programmes. According to Oldroyd, McElheran and Elkington's research, the time taken to respond to an online sales lead has...

posted by Phil Brown

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Meet The Channel Partnership at CeBIT

Meet The Channel Partnership at CeBIT

10 February 2011

The Channel Partnership will be attending CeBIT this year. CeBIT, the world’s largest technology industry event, takes place in Hanover from 1st to 5th March. Despite the sometimes daunting scale of the whole thing, it’s always a good opportunity t...

posted by Phil Brown

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